MAM
BBC Worldwide teams up with Fifa for documentary
MUMBAI: BBC Worldwide has unveiled plans to celebrate the 2006 football World Cup in Germany. It will come out with a major documentary series celebrating the competition’s history.
BBC Worldwide has signed a deal with Fifa which is football’s world governing body. BBC Documentaries and Contemporary Factual have secured access to over 70 years of official Fifa World Cup films and television footage, including newly discovered material dating back to the first World Cup in 1930.
The series will air in the UK on BBC Two in early 2006. It will comprise of six documentaries, each one-hour in duration. Combining over three hours of rare and unique archive footage and interviews with football legends of the last 75 years, the series will recount the greatest World Cup moments. BBC Worldwide will also distribute the series to broadcasters across the globe.
Series producer, Tom Ware said, “This is a definitive documentary series on the World Cup and is completely international in scope. It will chronicle the history of the ‘greatest show on earth’ through the images and words of football’s greatest names.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
