MAM
BBC World triumphs at World Travel Awards
MUMBAI: BBC World has been voted ‘The World’s Leading TV Channel for Travellers’ at the 14th World Travel Awards, for the third year in a row.
The World Travel Awards were conceived in 1993 to “acknowledge and celebrate excellence in the world’s travel and tourism industry.” The awards are voted for by travel and tourism professionals from 167,000 travel agencies, tour and transport companies and tourism organisations in more than 160 countries across the globe.
BBC World was presented with the award at a ceremony in the Turks and Caicos Islands recently. The channel was the winner of the same award at the World Travel Awards 2005 and 2006.
BBC World travel distribution account director Zina Neophytou said, “It’s a very proud achievement for BBC World to win this prestigious award for the third consecutive year. BBC World’s reach within the travel sector continues to grow year-on-year in this immensely important sector of distribution, meaning that the channel can now be seen by travellers wherever they are in the world.”
BBC World claims to attract 76 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 270 million households and more than 1.5 million hotel rooms.
Brands
Wow! Momo launches Indian Momo League with city-themed cricket menu
Colourful, region-inspired momos turn match-time snacking into fan play
MUMBAI: Wow! Momo is serving up a fresh spin on cricket fandom this season with the launch of the Indian Momo League, a campaign that turns match-time snacking into a city-led celebration.
Timed alongside the ongoing Indian Premier League, the initiative introduces six city-inspired momo variants, each reflecting the flavour and personality of Kolkata, Chennai, Mumbai, Delhi, Bangalore and Hyderabad. Built around the idea “Har city ka apna momo”, the range uses natural colours and skips synthetic additives, giving fans a vibrant, edible way to back their teams.
From bold reds to electric blues, the momos are designed to stand out both on the plate and on social media feeds. The visual appeal is deliberate, turning everyday snacking into something shareable, playful and distinctly local.
To deepen the experience, the brand has rolled out IML Combos that bundle momos with fries and beverages, creating an easy, match-ready option for viewers at home or gatherings with friends. The campaign also adds a reward layer, with customers ordering these combos getting a chance to win match tickets, linking the living room to the stadium.
Adding to the competitive spirit, a live Momo Scoreboard tracks orders in real time across cities, allowing fans to see how their city is performing beyond the cricket field. The feature introduces a light-hearted rivalry, driven not by runs and wickets, but by bites and orders.
Speaking about the campaign, Wow! Momo Foods Pvt. Ltd. co-founder and CMO Muralikrishnan said, “With Indian Momo League, we wanted to make fandom more participative and personal. ‘Har city ka apna momo’ is our way of celebrating how every city experiences the matches differently, and bringing that emotion into something as simple and joyful as food.”
The campaign is being amplified through city-focused creatives, creator collaborations, in-store activations and real-time digital content, ensuring it stays closely tied to ongoing match conversations throughout the season.
With the Indian Momo League, Wow! Momo blends food, fandom and friendly rivalry into a format that feels both timely and distinctly Indian, proving that during cricket season, even snacks can take centre stage.
