MAM
BBC World signs major ad deal with South Africa Tourism
Mumbai: BBC World, BBC’s international news and information channel announced that it had bagged a major advertising deal for South Africa Tourism until July 2007. South Africa Tourism is the tourism arm of the country which promotes the Rainbow nation’s cultural and tourist destinations.
The campaign includes advertising spots and vignettes created by the in house team at BBC World’s Client Solutions team.
As part of the campaign, South Africa Tourism will also sponsor the series Africa: Open for Business.Ad Spots and vignettes will air during key BBC World programming including Click, the channel’s weekly technology programme, Talking Movies, the entertainment programme and Extra time, a programme which interviews the biggest names in world sports.
The travel and tourism related advertising category has been a major source of the channel’s advertsising revenue.
BBC World had earlier revealed that the Uttaranchal tourism ministry had signed an advertising deal with BBC World.
BBC World director of airtime sales Jonathan Howlett says, “We are excited by the opportunity to create this unique commercial solution for South Africa Tourism. As the leading international channel for travellers for the second year in a row, BBC World is committed to global travel and tourism. BBC World is dedicated to maintaining its strong relationship with the African continent and is proud to be working with one of its strongest brands.”
South African Tourism chief marketing officer Kingsley Potter says, “It makes complete sense for us to associate with a wide variety of BBC World’s feature programming as it reflects the sheer variety of life that South Africa has to offer its visitors. The strength of the BBC World brand and its viewership allows South Africa Tourism to continue to shift perceptions of South Africa as well as the rest of the continent.”
South Africa is gearing up for the 2010 World Cup football and the country would be keen to campaign itself internationally to drive in more tourism into the country.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
