MAM
BBC World, BBC Worldwide merge airtime and distn sales team
MUMBAI: BBC World CEO Richard Sambrook and BBC Worldwide Global Channels managing director Darren Childs have announced their plans to merge airtime and distribution sales teams from 2 April. The move will present a single sales face to market for all the BBC’s international channels.
While BBC World Ltd will remain responsible for the strategic direction and management of BBC World, the sales teams will come under the remit of Global Channels and the latter will represent BBC World’s commercial interests.
Both BBC World and Global Channels believe that a united sales operation will be of mutual benefit to both businesses.
Sambrook said, “BBC World is having its most successful year to date. It’s the BBC’s biggest channel, watched by more people each week than any other BBC channel. We are in good shape to take BBC World to the next level. BBC Global Channels has ambitious development plans, and in that respect, it makes sense for an integrated sales approach in the market.”
Commenting on the development Darren Childs said, “The change in how we have organised the client-facing divisions within the international channels business will allow us to better serve distribution and advertising clients worldwide. Being able to represent a large portfolio of both BBC branded channels and non-linear platforms allows us to better represent the BBC brand overseas, provide a consistent approach to customers and broaden the offer and range of BBC branded products and services we can offer to the market.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
