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BBC World and Synovate launch global survey partnership
MUMBAI: International market research firm Synovate today announced details of its new global survey partnership with 24-hour international news and information channel BBC World.
Synovate will carry out six opinion surveys across 21 markets in 2007, the topics of which are linked to the global news agenda and BBC World programming. Key findings and insights from the first survey, focusing on climate change, will be revealed in April when BBC World’s ClimateWatch season starts.
The markets included in the survey are: USA, China, France, Germany, Hong Kong, Singapore, Australia, India, Japan, Poland, Dubai, UK, South Korea, Brazil, Italy, South Africa, Norway, Spain, Denmark, Russia and Canada.
Steve Garton, global head of media research for Synovate, said, “We will be covering issues of key importance to the global audience. The insights and opinions we gather will reveal how the world thinks.”
Sian Kevill, editorial director for BBC World said, “This is a great partnership for BBC World because Synovate has such a comprehensive global database of panellists. It will be fascinating to see if this global survey will reveal that people around the world have similar, or very different views and opinions about the key global issues, such as global warming or terrorism.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
