MAM
BBC finalises creative services roster
MUMBAI: Following a competitive tender, five agencies have been appointed to the BBC‘s restructured creative services roster.
“WInterbrand has been appointed for brand strategy work, while the brand identity roster has gone to Interbrand and Devilfish. Karmarama has been hired and RKCR/Y&R reappointed for creative services.
Thirteen companies participated in the tender process, which began with a pre-qualification exercise in July 2010 and shortlisting in November 2010.
The roster will be in place for two years, with the option to extend for a further two. It will start in March 2011. Suppliers will work across the BBC‘s public service portfolio including the full range of TV channels, local and national radio networks, and new media services.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
