MAM
BBC Broadcast wins 21 Promax Awards, Star India 15
MUMBAI: It was a close fight between BBC Broadcast and Star India in the international categories at the just-concluded annual Promax & BDA Awards, the pinnacle of international broadcast design competition.
BBC Broadcast’s tally of 21 World Gold Promax Awards included 13 Gold and eight Silver while Star India took home nine Gold and six Silver.
But it was The NBC Agency that toted the highest tally overall, taking home 28 Promax Awards in the North American categories in ceremonies held Thursday night in New York that capped Promax & BDA 2005. The NBC Agency won 19 Gold and nine Silver.
The other big winners on the night in the international categories were Fox International Channels Italy (eight Gold and six Silver) and BSkyB and Seven Network Australia, with 12 awards respectively.
As already reported on Indiantelevision.com, the Star Group (all-Asia) won the most World Gold BDA Awards, with a total of 26. BSkyB picked up 13, followed by Mexico-based OnceTV with 12.
In North America, however, it was Fox Sports that had the highest tally, bagging 23 BDA Awards.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
