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Batooni mobile advertising integrates Nielsen Digital Ad Ratings for audience verification
MUMBAI: Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign target. As Nielsen Digital Ad Ratings is an established leader in advertising campaign measurement, this certification will enable Batooni to engage with more advertisers and provide campaign data effectively and efficiently.
The certification from Nielsen DAR will allow Batooni to provide a comprehensive view of an ad’s audience on mobiles in a way that is comparable to ad reach measurements on other digital platforms. This certification is important for advertisers as they can get external validation that their messages have reached the right target audience from a trusted industry leader like Nielsen that stores humungous amounts of authentic audience data. Advertisers will also be able to ensure that their brand messages reach the right people to maximise return on investment. The certification will allow Batooni to get inroads into exploring partnership opportunities with large brands. The move will further strengthen Batooni’s efforts to bring transparency in ad distribution and advertiser ROI.
Commenting on acquiring this certification, Batooni director and co-founder Jitendra Chaturvedi said, “We at Batooni are making a continued effort to offer our clients the best measurement tools to maximize their campaign efficiency. Obtaining a digital ad rating certification from one of the most credible and reputed audience measurement platforms such as Nielsen is significant for Batooni. Within a few months of launching the startup, we have been able to successfully cross a major milestone of achieving over half a million users on our platform. Now with this validation from Nielsen, we are sure large advertisers will feel even more confident of the platform which should help us expand our user base further.”
Batooni is a first of its kind hyper-local mobile advertising startup that is carving out a niche space for itself in India’s mobile advertising industry. Batooni’s sophisticated campaign dashboard enables advertisers to take complete control over their mobile ad campaigns. A campaign design and management system ensures the ad campaigns are targeted to specific audiences, delivering unprecedented ROI to advertisers. The startup has developed a path-breaking hyper-local video advertising platform for smartphones that compensate users for their time and attention with real monetary benefits, while offering advertisers targeted, tactically efficient video advertising on mobile phones.
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
