Brands
Batman goes electric in India as Mahindra and Warner Bros. roll out caped crusader SUV
MUMBAI: Holy horsepower, Batman. India has just driven into comic-book history.
In a feat more Gotham than Gurgaon, Mahindra Electric Automobile Ltd and Warner Bros. Discovery have pulled off what few in the automotive or licensing world would dare attempt: the launch of the world’s first Batman-inspired electric SUV.
The BE.06 Batman Edition – unveiled at an invite-only spectacle at the Fairmont Mumbai – is less a motorcar and more a muscle-bound statement on wheels. Cloaked in midnight black, bristling with Gotham swagger, and infused with design nods to DC’s brooding vigilante, the car is being billed as a “collector’s dream” – though for now it will be available only to Indian buyers.
What makes the story remarkable is not just the branding but the breakneck speed. From concept sketch to drivable reality in just 45 days – the blink of a Bat-signal – the project has stunned both motoring and licensing circles. In an industry where even minor editions can crawl through months of approvals, this was, as one executive put it, “execution at bat-out-of-hell pace.”
Warner Bros. Discovery’s theatrical business in India vice-president and managing director Denzil Dias framed the launch as a landmark moment for both sides of the partnership. “From Gotham vibes to Mumbai drives — presenting the world’s first Batman-inspired electric SUV, born from a stunning collaboration between Mahindra Group and Warner Bros. Discovery India,” he said. “This isn’t just a car — it’s a statement. A symbol of India’s rising power on the global stage of innovation.”
He added: “A first for India. A milestone for Warner Bros. Discovery. A proud moment for Mahindra. And a statement to the world. Bravo, team — you didn’t just launch a car, you launched a collector’s dream.”
The applause has been shared widely. At Mahindra, design supremo Pratap Bose is credited with sketching the dream, while colleagues Preet Inder Singh Kahlon, Salil Pawar, Reeti Nageshri, Nalinikanth Gollagunta and Rajesh Jejurikar gave it wheels. On the Warner Bros. side, Anand Singh and his South Asia consumer products crew – Sanchayeeta Choudhury, Ushaa Rai, Kartikeya Ahluwalia and Gitanjli A. – worked in lockstep with DC’s global franchise chiefs Adam Bodenstein and Kevin Morris. Vikram Sharma, Warner Bros.’s Asia-Pacific consumer products boss, was hailed as the “North Star,” with India leadership – Arjun Nohwar, Dias himself, and Deepa Sridhar – offering ballast. The seed was planted, fittingly enough, by SuperCorp’s Ada Garg and Yashovardhan Ganeriwala.
For Warner Bros., the partnership burnishes DC’s global franchise in a market hungry for pop culture tie-ins. For Mahindra, it injects the glamour of Gotham into its electric-vehicle play. The symbolism is plain: India is not merely consuming global brands, but shaping them, turning fantasy into factory output at speed.
The car is limited in availability, but not in symbolism. Like Batman himself, it is equal parts myth and machine, equal parts statement and story. To borrow from Bruce Wayne’s world: sometimes the car doesn’t just get you from A to B – it makes you believe the impossible.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
