MAM
Bates CHI to Xploree Key creativity
MUMBAI: KeyPoint Technologies, a global leader in mobile language technology, has awarded the creative mandate for Xploree, its flagship product, to Bates CHI & Partners. Xploree is the tech major’s forerunner mobile keyboard product, which is available on the Android OS as of now. Bates was chosen as Xploree’s creative partner after a competitive multi-agency pitch.
This creative alliance is expected to augment the branding process of the smart keyboard amongst India’s mobile and app-hungry user base. The tie-up aims at introducing a whole new ethos into India’s ever-evolving online consumer story of connected lifestyles – through the revolutionary keyboard.
Bates CHI India CEO VS Srikanth said Xploree was a unique amalgamation of a keyboard and lifestyle. As Bates would be building the brand and the category demand from scratch, it would be challenging. Bates will be taking up the task to design a unique brand identity for Xploree.
Bates Bangalore sr. vice president & branch head Naveen Raman said they were excited to work with a young and driven bunch of professionals who were passionate. Digitalisation of vernacular languages would be next big thing, and Xploree would be the front-runner.
KeyPoint director (marketing) Deepti Mani Saxena said their stated intent was to make the smart mobile device an ultimate responsive solution through the Xploree keyboard. Bates CHI stood out amongst competition and demonstrated good insights and out-of-the-box ideas.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
