MAM
Bates 141 wins Yahoo! Big Idea Chair Award
MUMBAI: Bates 141 has won the ‘Yahoo! Big Idea Chair Award‘ for their Virgin Mobile campaign – ‘Indian Panga League‘.
Mindshare was the media agency for the campaign. The winning campaign showcased exceptional creative work in the digital community.
Said Yahoo! India managing director Arun Tadanki, “Digital advertising provides an opportunity for brand marketers to give life to fresh, dynamic and unbridled ideas. The award celebrates innovation, creativity and the elusive big idea. We at Yahoo! are committed to grow the digital ecosystem with the help of our partners, to showcase the power of digital and to help brands foster an online relationship with its consumers.”
Among the other awards, the Best Rich Media Ad award went to Interface Business Solutions for its Tata DoCoMo Diet SMS campaign.
For its ability to engage users on the banner Ad, Creativeland Asia won the award of Best Engagement Idea for its Hippo – Consumer becomes inventory Trackers campaign.
The agency also won the Best Engagement Idea award for its Hippo – Consumer becomes inventory Trackers campaign.
Tribal DDB and Mindshare won the Best Mobile Solution award for their Idea Cellular -‘Idea tree Use mobile save paper‘ campaign.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
