MAM
Bates 141 appoints Srijib Malik as EVP and head of Delhi branch
MUMBAI: Bates 141 has appointed Srijib Mallik as executive vice president and head of Delhi operations.
Mallik moves in from Rediffusion Y&R, where he was the national business head, and will report to Bates 141 CEO Sandeep Pathak.
Mallik replaces Vaasu Gavarasana, who has joined Yahoo Apac and is responsible for the company‘s global clients for the Apac region.
Mallik has worked on global brands such as Nokia, HP, Pepsi, General Motors, and MTS both in India and overseas. Prior to Rediffusion Y & R, he was with Wieden & Kennedy and JWT in Delhi and with Saatchi & Saatchi and Publicis in Singapore.
Bates 141 CEO Sandeep Pathak said, “We are happy to have Srijib on board to lead our Delhi operations. In him we found not only the right ambition and ability to enhance our engagement with clients, but also an exceptional understanding of business development and a desire to impact the overall output of the agency. Under his leadership we are confident that we will be able to give shape to the aggressive growth plans laid out for Bates 141 Delhi.”
Malik added, “I am thrilled to join Bates 141 at this juncture of the company‘s growth. My current role will give me an opportunity to offer creative solutions that partner with clients in their mission of creating relevant customer connections that are both sustainable and defensible on the back of the uniquely integrated brand development services offered by Bates. I look forward to working closely with several industry stalwarts and play an effective role in the next phase of growth at Bates141.”
In India, the Bates 141 offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
