MAM
Bates 141 appoints Shubhabrata Sarkar as CEO for Indonesia
MUMBAI: Bates 141 has roped in Shubhabrata Sarkar as chief operating officer for its Indonesian business.
Prior to this, Sarkar was with JWT Indonesia as general manager.
In his new capacity, Sarkar will handle clientssuch as HSBC, Ford, Unilever, Shell, Mazda, Nokia, Hero Honda and Extra Joss.
Said Bates 141 Asia Pacific CEO Digby Richards, “Sarkar is the ideal candidate for this important role. He is highly experienced, not only owing to his years spent at top agencies, but also because he has held numerous leadership positions in creative, strategic planning, activation and management. With his diverse background, he is the best candidate to lead our agency to deliver integrated solutions that help our clients succeed.”
At JWT, Sarkar was in charge of operations. He also headed the account servicing and strategic planning division for the agency.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
