MAM
Bata India partners with Zepto for ten-minute footwear delivery
MUMBAI: Imagine rushing to a wedding and realising your shoes don’t match your outfit. With time running out, a quick solution is all you need.
With Bata India’s collaboration with Zepto, such worries could soon be a thing of the past. Bata India has teamed up with the quick commerce platform to deliver fashion and festive footwear to customers within minutes, marking a significant shift in how footwear is purchased in India.
The partnership, launched in Delhi-NCR, leverages the growing quick commerce market, which has been expanding at a compound annual growth rate of over 4.5 per cent. It aims to cater to the rising demand for on-the-go shopping experiences, with plans to expand to major metropolitan cities across India. With an estimated 48 lakh weddings expected in the coming months, this initiative promises convenience for customers needing footwear at short notice.
Bata India CEO Gunjan Shah expressed the importance of this collaboration saying, “At Bata, we’re constantly transforming & innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey. We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”
Zepto CEO Aadit Palicha echoed similar sentiments saying,“We are excited to partner with India’s leading footwear brand, Bata, and bring their stylish & comfortable range of footwear to our customers at lightning speed. This collaboration is all about convenience, speed, and making a wide variety of styles available to our consumers. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”
The partnership underscores Bata’s commitment to adapting to the evolving retail landscape, ensuring its customers have seamless access to a wide range of stylish and comfortable footwear options at their convenience.
MAM
Boost Milkshake launches ‘The New Secret of Mahi Energy’ campaign with MS Dhoni
VML India crafts energetic tribute linking cricketing icon’s legacy to Gen Z fans.
MUMBAI: Boost Milkshake has found a fresh way to charge up its brand by plugging straight into the unbeatable energy of Mahendra Singh Dhoni and his millions of passionate fans. VML India has created an electrifying new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’. The multi-channel, social-first campaign celebrates Dhoni’s enduring legacy of excellence, resilience, and drive, while cleverly positioning the ready-to-drink milkshake as the secret fuel behind “Thala’s” iconic Number 7 energy.
Designed specifically for Gen Z’s digital habits and love for authentic, shareable experiences, the month-long campaign blends cultural insight with high-impact creative execution. It features captivating out-of-home activations in Mumbai, Chennai and Guwahati, along with strong social-first initiatives amplified by authentic Dhoni fan pages and influencers, including superfan Saravanan Hari.
VML India managing partner for North Jaibeer Ahmad said, “Boost has always stood for the energy that fuels belief. Today, energy is not just physical, it’s emotional, collective, and contagious. Boost Milkshake taps into this new-age energy, fuelling the passion of a billion fans who power every moment of greatness.”
VML India, senior VP and executive creative directors Nakul Sharma and Tirtha Ghosh added, “MS Dhoni isn’t just a player in India, he’s a phenomenon. We turned fandom from a passive emotion into an active source of energy. The same energy that powers Mahi also lives within his fans.”
Hindustan Unilever Limited (HUL) head of brand building for lifestyle nutrition Shailee Chatrath Tyagi noted, “Boost is the OG of cricket culture. With the national launch of Boost Milkshake in ready-to-drink format, ‘The New Secret of Mahi Energy’ is a befitting tribute to the eternal equation of Mahi and his million fans.”
Timed perfectly with the ongoing IPL season, the campaign reinforces Boost Milkshake’s connection with a new generation while celebrating Dhoni’s legendary status as he once again dons the iconic Number 7 jersey.
In a country where cricket runs on emotion as much as skill, Boost has smartly shifted the narrative, the real secret of Mahi’s energy isn’t just inside the champion, it’s also inside the millions of fans cheering him on. And now, there’s a tasty milkshake to power that collective belief.
