MAM
Bata India launches Pujo Glam collection
Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.
The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.
Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”
The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
