MAM
Bata India appoints Gunjan Shah as the new CEO
KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands.
Shah will join Bata in June and will be based out of Gurugram.
In his previous role, Shah was the chief commercial officer at Britannia Industries. He spent the early stages of his career working with brands such as Asian Paints and Motorola before moving on to Britannia in 2007. He carries extensive experience working across varied sectors spanning Consumer Durables, Telecom, and FMCG and brings to the table an innate knack for understanding consumers, passion for action, people development experience, and clarity of thought and purpose, the company said on Friday.
“I am delighted to welcome Gunjan on board as Bata India’s new CEO. Over the past few years, we have been consistently delivering strong growth in the highly competitive footwear market. Backed by decades of experience working with powerhouse brands, Gunjan understands the Indian market’s complexities and varied nuances. I’m confident that he will add value and strengthen Bata’s position in the Indian market,” said Bata India Ltd chairman Ashwani Windlass.
“India has always been a significant market for us from a global perspective,” said Bata Brands global CEO Sandeep Kataria. “A dynamic leader like Gunjan will spearhead the company’s operations in India and given his extensive experience and track record, I am confident that he will take the Bata brand to even greater heights and deliver strong growth.”
Shah holds a Bachelor of Technology (Computers) from VJTI, Mumbai, and a Postgraduate Diploma in Management from the Indian Institute of Management, Kolkata.
“I feel both honored and humbled on being appointed as the CEO of India’s favorite footwear brand and on the confidence reposed in me by the board. As an iconic brand, Bata has become an integral part of the Indian fabric. I realize that I have big shoes to fill in and I’m thrilled about working with the talented & experienced Bata team. I look forward to building on the legacy of my predecessors in taking the Bata brand to new heights alongside creating long-term sustainable value for all stakeholders in the company,” Shah added.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
