Brands
Baskin Robbins introduces new product portfolio
Mumbai: Baskin Robbins has announced the launch of its latest product range for the summer season, which also taps into the growing trend of snacking. The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well. With a delightful array of innovative product categories and irresistible new flavours, Baskin Robbins is poised to elevate the essence of summer. The company has recorded an impressive 25 per cent growth in FY23-24 across diverse B2B and B2C channels and with its new products as well as multi-channel expansion, is well poised to repeat this robust growth this summer as well.
To begin with, Baskin Robbins is introducing two new product formats – Doublet Bars and Ice Cream Funwich. The doublet bar are an indulgent, multi layered decadent snack available in two variants: Choco Fudge & Raspberry Vanilla. The Ice Cream Funwich presents a delightful combination of creamy butterscotch ice cream sandwiched between crunchy Italian caramel cookies, offering a blend of textures in every bite. The company has also expanded the range of its bite sized Ice Cream Rocks with two exciting new flavours, Caramel Biscuit and Hazelnut.
In line with the evolving preferences of its customers, Baskin Robbins is bringing in exciting array of new ice cream flavours such as Naughty Nutella, Ferrero Moments Mousse and Brown Biscuit Boba. For fruit lovers, the brand has a unique new offering in the form of its new Fruitini shakes. These are crafted with real fruit and milk, and promise a perfect mocktail experience/recognising its strong appeal with children, the brand is launching Lollipop Sundaes that promise the joy of lollipops and ice cream together. These would be available in six exciting variants, each adorned with a lollipop and even more goodies.
In addition to these exciting developments and its commitment to providing innovative products and enhanced experiences, Baskin Robbins is continuing to expand relentlessly in the region. It currently operates over 900 stores across 280 cities in India and the SAARC region. With sights set on surpassing the milestone of 1000 stores in H2, the brand continues to win hearts and delight customers.
Graviss Foods Pvt Ltd (master franchisee for Baskin Robbins in India and the region) CEO Mohit Khattar spoke about how innovation and evolving consumer preferences has encouraged the brand to experiment. He said, “We are excited to lead the charge in revolutionising how consumers enjoy ice cream and helping move the category towards snacking, making it the ultimate go-to treat for every moment. With a steadfast focus on consumer preferences, our latest introductions are not just great as standalone post meal desserts but can be enjoyed anytime of the day. Our understanding of diverse palates ensures that our new offerings resonate with enthusiasts across age groups.”
The newly-introduced products and new flavours are now available at all Baskin Robbins parlours. These are also being introduced on leading e-commerce platforms as well as in leading supermarkets and grocery stores.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
