MAM
Bartergram empowers creators with a memorable Goa getaway
Mumbai: Bartergram, the rapidly emerging platform championing organic content creation, recently empowered five standout creators with an unforgettable trip to Goa. Ashish Bhatia, Kashish Pundir, Meenu Panchal, Jenny Chopra, and Aditi Sunil delved into the vibrancy of the Independence Day long weekend and the pulsating rhythms of the NOBO Music Festival at The Westin, Goa.
“Bartergram’s essence is rooted in authentic experiences,” said Bartergram founder Farhan Rajani. “This trip was more than just a getaway; it was an embodiment of our vision – a world where passionate creators can enjoy life’s best while doing what they love most.”
Bartergram the newly appointed COO Shubham Srivastav remarked, “We’re not just thinking big; we’re implementing at scale. With a dedicated team, streamlined processes, and our global partners, we’re geared up to create such immersive experiences for creators worldwide.”
“Value, in essence, is a subjective measure, determined not by rigid metrics but by the satisfaction of both parties involved,” elaborated Bartergram CFO and co-founder Balraj Khakar and a seasoned chartered accountant. “At Bartergram, we’re revisiting those foundational days of civilization, reminiscent of times when you’d joyfully swap rice for fresh veggies. It’s a return to authenticity and mutual appreciation.”
Bartergram’s creator community lead Kashish Singh Deo shared, “Building a bridge between Bartergram and our creators has been my core focus. As an upcoming content creator myself, I’ve fostered an understanding of what creators genuinely desire for their lifestyles and content creation aspirations. It’s about ensuring that their passion meets purpose.”
Bartergram is not just a platform; it’s a movement, emphasizing the value of organic content and genuine experiences as the true currencies in today’s fast-paced digital world.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
