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Banking to pharma: A marketing maverick takes helm at Sun Pharma
MUMBAI: After an 18-year whirlwind of success in banking marketing, Pulak Sarmah has made a bold leap into the pharmaceutical arena, becoming the head of corporate marketing & brand at Sun Pharma.
Known for his strategic brilliance and brand-building acumen, Sarmah’s transition signals a pivotal moment in the marketing industry, blending two diverse worlds under the leadership of a proven marketing veteran. With Sun Pharma’s global ambitions in focus, his appointment is set to redefine the company’s brand narrative and solidify its position on the world stage.
Sarmah began his professional journey in 2006 at Ogilvy & Mather in client servicing, setting the foundation for an illustrious career. Over the next 18 years, he rose through pivotal roles within the Kotak Group, showcasing his expertise in branding and communication. Briefly stepping away to fulfil a long-standing entrepreneurial dream, he ran a food joint named “Not Just Momos!” for a year. Returning to the corporate world, Sarmah served as Vice President of Brand and Corporate Communication at Kotak Mahindra Bank, where he was instrumental in defining the bank’s identity and spearheaded successful campaigns such as #IndiaInvited.
His most recent position was executive vice president – brand, corporate communication, and consumer insights at Zurich Kotak General Insurance, where he spearheaded impactful marketing strategies, consumer insight initiatives, and brand-building efforts that set benchmarks in the industry.
Sarmah expressed his enthusiasm for the new opportunity via a LinkedIn post, “Today, I embark on a new professional journey as head of corporate marketing & brand at Sun Pharma. Having spent the last 18 years building various brands within the Kotak Group, I am looking forward to this exciting opportunity at Sun Pharma. Thank you, everyone, for your love and best wishes.”
At Sun Pharma, Sarmah will oversee corporate marketing and branding initiatives, leveraging his extensive experience to elevate the company’s global standing. His track record of delivering innovative campaigns and creating impactful brand narratives aligns seamlessly with Sun Pharma’s vision for the future.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
