MAM
Bank of Baroda aims to boost national morale with #PhirJeetenge anthem
MUMBAI: Bank of Baroda has come out with a motivational new music video titled ‘#PhirJeetenge’ that aims to boost flagging morale in the nation’s fight against Covid, amid its second debilitating wave.
Featuring National sports icons and world-renowned badminton players like PV Sindhu and Srikanth Kidambi alongside singers Javed Ali & Aishwarya Majmudar, and radio jockeys Kartik & Archana, the film calls on all citizens to come together and fight the virus.
With the pandemic is creating a paradigm shift in terms of the new normal, the campaign advocates the importance of a positive mindset and working unitedly- both physically and emotionally, towards a better tomorrow. As India is on the threshold of completing 75 years of Independence, the bank seeks to spread the message of overcoming hurdles and vanquishing the pandemic together.
The short film also relays the significance of getting vaccinated and on the continued need for maintaining safety checks and caution.
The bank shared the video on its LinkedIn account stating:
“#PhirJeetenge song is our attempt to spread the message of winning. India as a Nation has conquered many odds with the never say die attitude of people. This song reignites the flame of optimism, hope, and fighting spirit in us. The 135Crore+ Indians will fight against this virus together. We shall win this battle by getting vaccinated, wearing a mask, and maintaining social distance. #JaiHind #PhirJeetenge #Unite2FightAgainstCorona #AzadiKaAmritMahotsav
Speaking on the initiative, Bank of Baroda’s chief general manager Purshotam Kumar said, “At a time such as the current pandemic situation, it is important for us, from all walks of life, to unite, with one overriding emotion, that of hope. We all need to follow the guidelines set by the government and support each other. ‘PhirJeetenge’ is an anthem for each and every individual, to believe and draw on the strength that we possess, confident that we will succeed, like we always have, as a country.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
