MAM
Bangalore Ad Club splits Big Bang Awards into two events
BENGALURU: The Advertising Club of Bangalore has decided to split its flagship event – The Big Bang Awards into two parts to ‘bring more focus and enable key takeaways for the fraternity at large’ according to a press release quoting Bangalore Ad Club President and co-founder & director of Origami Creative and Bloombox Brand Engineers Laeeq Ali.
“This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last 7 years our entire process from entry submission to judging is online ensuring a fair, impartial process,” said Big Bang Awards committee chairperson and Saatchi & Saatchi Focus CEO Malavika Harita through the release.
Part I or the Creative awards part will be held on 20 September 2019 while Part II or the Media and Wellness part will be held on 20 November 2019. Both the events will be held in Bangalore. Online acceptance of entries opened on 26 July and closes at Mid-night on 15 August 2019.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
