MAM
Bang in the Middle gets Knoxx Global’s India biz
MUMBAI: Delhi-based ad agency Bang in the Middle has won the creative and media duties for Australian integrated security and management services provider, Knoxx Global.
The company from the land of down under is set to launch in India. Bang in the Middle will manage the entire spectrum of services for Knoxx Global‘s India plans.
Knoxx Global MD Ajay Pal Singh said, “I am delighted to announce that we have found like-minded partners in the Bang in the Middle team. We have very ambitious plans for our services. We, along with Bang in the Middle team, will create a brand that India will aspire for.”
Bang in the Middle MP Prathap Suthan said, “This just reaffirms our collective calibre and ability to launch and grow a brand within India and globally. We are very proud to have been chosen by Knoxx, and I am pretty sure we will help Knoxx become the marquee global brand they can become.”
Bang in the Middle was started in 2011 as an in-house creative division of global tech support provider iYogi and went independent on 1 May 2012. The team at Bang in the Middle boasts of industry veterans like Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul.
The agency provides services across verticals such as brand advisory, campaign design, and advertising across platforms and customer touch-points and aims to assist brands in creating holistic communication approaches that will reduce dependency on traditional media and leverage digital to get better results.
Knoxx Global is in the process of introducing GPS tracking services and devices for both commercial and individual vehicle owners.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
