Brands
Balaji Wafers taps Creativefuel for social media push
MUMBAI: Balaji Wafers is turning up the volume online. The homegrown FMCG major has appointed Creativefuel as its social and digital partner, signalling a clear intent to make social media a main course rather than a side dish.
The year-long partnership comes as more legacy consumer brands rethink their digital playbooks, moving beyond campaign-led bursts to always-on storytelling. For Balaji Wafers, the goal is simple but ambitious: build a strong, consistent digital presence that feels as familiar as its wafers, yet fresh enough for today’s scrolling generation.
Under the mandate, Creativefuel will handle the brand’s social media strategy, content creation, digital storytelling and community-led engagement across platforms. The focus will be on audience-first narratives that respect Balaji’s decades-old consumer connect while speaking the language of contemporary internet culture.
The appointment reflects a wider shift in the FMCG sector, where social media is no longer just a support act for big campaigns but a primary brand-building stage. For brands like Balaji, with deep roots in regional and national markets, this means finding new ways to stay relevant without losing their core identity.
Creativefuel’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in securing the mandate. Its strength lies in blending platform-native content with a sharp understanding of audience behaviour, a combination Balaji sees as critical for 2026.
Commenting on the partnership, Balaji Wafers marketing lead Sandeep Roy, said the brand has always prioritised staying close to consumers while evolving with the times. He noted that Creativefuel’s grasp of digital culture and audience insights made it a natural fit as Balaji steps up its social presence.
Creativefuel COO Tiya Wadhwani, said the mandate underscores the agency’s growing role as a long-term digital partner for legacy FMCG brands. She added that Balaji Wafers’ strong consumer connect offers a rich foundation for building a relatable and consistent social presence.
The win further strengthens Creativefuel’s FMCG portfolio and reinforces its focus on content-led, community-driven brand building. As Balaji Wafers looks to turn likes into loyalty, its latest move suggests that in 2026, even the most familiar snacks are ready to speak fluent social.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
