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Bajaj V launches Invincible Indians; for everyday heroes
MUMBAI: Bajaj V’s initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.
Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.
Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”
Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”
Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day.”
These Invincible Indians are:
Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.
Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.
Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.
Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.
Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
