Ad Campaigns
Bajaj Finserv salutes medical practitioners this Doctor’s Day with its #OneLifeManyRoles campaign
MUMBAI: Bajaj Finance Limited, the lending arm of Bajaj Finserv, has announced a special campaign in honor of Doctor’s Day which is celebrated on July 1, 2019. Through their latest digital campaign #OneLifeManyRoles which is on for a limited period during 28 June 2019 and 4 July 2019, Bajaj Finserv is celebrating and acknowledging the professional and personal journey of doctors.
Doctors can win prizes such as an assured Amazon Echo Dot and assured indemnity insurance of up to Rs.20 lakh once they avail a Loan for Doctors from Bajaj Finserv. This complements Bajaj Finserv’s exclusive range of customized financing options for doctors, which helps them fulfill their many roles and responsibilities, be it as a provider, caregiver, parent, counselor, innovator, or mentor without any hassles or compromise.
Doctors successfully don multiple roles and the financing options for Doctors charted by Bajaj Finserv are devised keeping in mind the multiple personal and profession-based requirements of doctors. Financing options from Bajaj Finserv are convenient with part prepayment options and are backed by a user-friendly online account access to manage it all. The exclusive suite of loan for Doctors range from Personal loan for Doctors, Business Loan for Doctors, Home loan for Doctors and Loan Against Property for Doctors.
Under this umbrella of loan options, doctors can avail a personal or a business loan of up to Rs. 32 lakh. The Home loan for Doctors and the Loan Against Property for Doctors option enables them access of up to Rs. 2 crores of the loan amount. With multiple tasks to tick off their list, their finances need extra flexibility. Bajaj Finserv offers this via its Bajaj Finserv RBL Bank Doctor’s SuperCard. Doctors can give their purchasing power a boost, access an interest-free emergency loan, make cash withdrawals without paying interest, earn reward points and get professional indemnity insurance of up to Rs.20 lakh Doctors can secure their future and plan for their retirement by investing in Bajaj Finance Fixed Deposits.
The #OneLifeManyRoles campaign encourages doctors to engage in a social media contest and win the technologically advanced Amazon Echo Dot. The contest is also open for all. Participants stand a chance to win attractive giveaways like Shoppers Stop vouchers, Amazon Echo Dot and Google Pixel 3 smartphones for them as well as their doctors. To participate in the contest and win exciting prizes, visit https://www.bajajfinserv.in/doctors-day/onelifemanyroles
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
