Brands
Bajaj Corp ad & sales promo exp up 11 per cent in FY-2014
BENGALURU: Note: (1) Bajaj Corp’s Advertisement and Sales Promotion (ASP) expense comprises two parts – Advertisement (Ad Exp) and Sales Promotion (SP). The ASP figures have been obtained from the Company’s investors’ presentations over various quarters and the Ad Exp from its financial results. SP results have been obtained by deducting the Ad Exp from the ASP Exp. The figures in the investors’ presentations have been rounded off by the company and hence are assumed as approximate. Consequently the SP figures are assumed to be approximate.
(2) Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million
Bajaj Corp Limited (Bajaj Corp) spent 10.98 per cent more towards Ad and Sales Promotion Expense (ASP) in FY-2014 at Rs 113.30 crore (16.87 per cent of Operating Income or Op Inc) as compared to the Rs 87.92 crore (14.49 per cent of Op Inc) in FY-2013. The breakup of these figures was – FY-2014 Ad Exp Rs 46.427 crore (6.91per cent of Op Inc), SP Rs 66.872 crore (9.96 per cent of Op Inc) and FY-2013 Ad Exp Rs 41.8354 crore (6.90 per cent of Op Inc), SP Rs 46.0846 crore (7.60 per cent of Op Inc). During three financial years from FY-2012, to FY-2013, ASP, Ad Exp and SP show an increasing trend in terms of absolute value in rupees as well as in terms of percentage of Op Inc.
Bajaj Corps ASP was just 0.81 per cent more in Q4-2014 at Rs 28.54 crore (15.47 per cent of Op Inc) as compared to the Rs 28.31 crore (17.85 per cent of Op Inc) in the immediate trailing quarter Q3-2014 and (-5.62) per cent lower than the Rs 30.24 crore (16.42 per cent of Op Inc) during the year ago quarter of Q4-2013. Please refer to Fig 1 and Fig 1A below for more details and breakup of ASP. Overall, during nine quarters starting from Q4-2012 until Q4-2014, ASP shows an upward trend in absolute rupee value terms as well as in terms of percentage of Op Inc.
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Fig 1C below indicates that over the nine quarters under consideration, Ad Exp show a decreasing trend, while SP shows an increasing trend.
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Fig 2 and Fig 2 A below indicate the Op Inc and PAT trends of Bajaj Corp
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Bajaj Corp’s mother brand is Bajaj with sub brands/products such as Bajaj Almond Drops Hair Oil, Bajaj Kailash Parbhat Cooling Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai, Bajaj Jasmine Hair Oil, Bajaj Kala Dant Manjan and creams, soaps, face washes and face scrubs under the brand name Nomarks.
The company in its April 2014 investor presentation says that it intends to gain market share from other hair oil segments. To that end it intends to convert coconut hair oil users to light hair oil users through sampling, targeted advertising campaigns, product innovation and creating awareness about product differentiation including communicating the advantages of switching to lighter hair oils. It is aiming for a market share of 65 per cent by the year 2015-16.
It says that it will focus on rural penetration and tap the increase in disposable income of rural India and convert rural consumer from unbranded to branded products by providing them with an appropriate value proposition. Also, among its key competitors, Bajaj Corp’s Almond Drops is the only brand which is available in sachets – a marketing initiative to penetrate the rural market.
Bajaj Corp says that it will leverage its existing strengths to introduce new products. Bajaj Corp claims that it has over the years created a strong distribution network across 26.7 lakhs retail outlets which can be optimally utilized by introducing new products. The company intends to extend ‘Almond Drops’ platform developed by its Almond Drops Hair Oil brand to other personal care products to leverage on the strong connotation of almonds with nutrition.
It says further that it will also pursue inorganic opportunities in the FMCG and hair oil market as part of growth strategy. The inorganic growth opportunities will focus on targeting niche brands which can benefit from Bajaj Corp’s strong distribution network so that they can be made pan India brands.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
