Ad Campaigns
Bajaj Broking creates a stir online around Budget 2024 campaign
Mumbai: Understanding the intricacies of the budget may appear complicated to many, or so it is commonly perceived. Bajaj Broking, a brokerage firm in India, took the initiative to address this concern in the week leading up to the announcement of the Interim Budget 2024.
The #BudgetSimpleHai campaign, a brainchild of the Bajaj Broking team and Social Panga, aims to explain budget-related concepts in easily comprehensible, everyday language. Commencing with the explanation of various budget buzzwords, a straightforward approach was employed, particularly catering to the Gen Z audience. Key terms such as revenue, deficit, development expenditure, etc. were covered.
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To enhance the outreach, virtual billboard mockups were strategically placed in Delhi, Mumbai, and Bangalore. The underlying insight? Grasping the nuances of the budget is undeniably simpler than routine, day-to-day tasks. Each billboard was customised to resonate with the distinctive characteristics of the respective city, fostering relatability.
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During the Budget announcement, Bajaj Broking took to Twitter as well, and tweeted,
“Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai”. The hashtag gained momentum as various brands joined in on the banter, further amplifying the #BudgetSimpleHai narrative.
Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai
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To know more, please visit https://t.co/hVPWM2qdgz #Budget2024 #Budget #BajajBrokingSeBudgetSimple #Nifty #Sensex #InterimBudget2024 #BudgetSession
— Bajaj Broking (@BajajBroking) February 1, 2024
In essence, #BudgetSimpleHai emerged as an insightful and well-rounded campaign, aiming to render the budget more approachable, uncomplicated, and relatable to a diverse audience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
