Brands
Bajaj Auto launches WEGO P9018 with 296 km electric range
Electric three-wheeler targets long-distance, high-volume last-mile mobility
PUNE: Bajaj Auto has launched the WEGO P9018, the largest electric three-wheeler in India, as it steps up its push into long-range, high-capacity electric mobility for passenger transport.
The new model delivers a certified range of 296 km on a single charge, the highest in India’s electric three-wheeler segment, powered by a 17.7 kwh battery: the largest yet fitted to an electric passenger carrier in the category.
Designed for medium- and long-distance operations, the Wego P9018 targets higher passenger and luggage loads, enabling operators to improve utilisation and earnings across urban, semi-urban and rural routes. Bajaj said the extended range is driven by a new battery management system, regenerative braking and vehicle-level efficiency gains.
The vehicle features a two-speed transmission, 36 per cent gradeability and a five-year warranty, aimed at ensuring consistent performance across demanding operating conditions.
The Wego brand builds on Bajaj Auto’s legacy in passenger three-wheelers, positioning the range as a platform for drivers and fleet operators who rely on last-mile mobility for livelihoods.
“Wego P9018 is the biggest electric three-wheeler in India, with the largest battery and a range of 296 km on one charge,” said Bajaj Auto intra-city business unit president Samardeep Subandh. “It is well suited for markets that require large carrying capacity and long operating range.”
The Bajaj Wego P9018 is priced at Rs 4,41,247 (ex-showroom) and is available pan-India.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
