MAM
Bajaj appoints Tilt Brand Solutions as brand & communications partner
MUMBAI: When a brand built on trust, durability, and innovation decides to level up, it calls for a partner that can match its ambitions. Bajaj has brought Mumbai-based Tilt Brand Solutions on board as its official brand and communications agency on record for its consumer appliances and lighting portfolios. With Bajaj’s ongoing premiumisation journey, this partnership aims to sharpen its positioning under the ethos “Built For Life”.
Bajaj Electricals head of advertising & brand management, Devika Sachdev shared her enthusiasm for the collaboration, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen Bajaj’s position as a modern, premium brand in a dynamic marketplace.”
Tilt Brand Solutions will drive go-to-market strategies, integrated brand communication planning, and positioning initiatives to reinforce Bajaj as a contemporary and aspirational choice in an evolving market.
Tilt Brand Solutions group chief business officer, Hari Krishnan highlighted the agency’s commitment to the brand’s evolution, “We are excited to partner with Bajaj at this pivotal point in the brand’s journey. As an industry leader for long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”
With Tilt Brand Solutions at the helm of Bajaj’s brand strategy, the future looks bright—and built to last.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
