Ad Campaigns
Bajaj Almond Drops steers the hair care industry into the AI era
Mumbai: Adding an innovative twist to the narrative of almond nourishment, Bajaj Almond Drops has emerged as the pioneer in the hair care category, fusing the power of AI with creativity and mesmerising creatives.
In an artistic blend of tech and tradition, Bajaj Almond Drops presents three vibrant AI-created visuals depicting the nourishing power of Bajaj Almond Drops. Each image breathes life into the brand’s mantra of Bajaj Almond Drops being a #SuperFoodForSuperYou.
The first image unfurls a stunning depiction of shiny, smooth hair, showcasing the nourishing potency of the Bajaj Almond Drops Hair Oil.
The second image depicts a story of skin, showing the softness achievable with Bajaj Almond Drops Moisturising Soap.
The third image lights up with a glowing face, a testament to the radiant effects of Bajaj Almond Drops offerings.
With this bold move, Bajaj Almond Drops transforms itself into Super Food For Super You while leading the charge in digital creativity within the hair care category.
Schbang CEO & co-founder Akshay Gurnani said, “AI is propelling storytelling to a whole new dimension via a combination of smart visualisation and intricate prompts, which is enabling us to bring to life concepts like never before. To be associated with a legacy brand like Bajaj Almond Drops, which is among the first hair care brands to embrace AI, it’s truly an honour. After exploring various creative routes, we arrived at portraying the almond as that jewel that will help you achieve your hair and skin goals and brought it to life using Midjourney and Generative Fill in Photoshop.”
Bajaj Consumer Care marketing head Abhishek Prasad said, ”Our journey to become the first in the hair care category to embrace AI has been truly groundbreaking. The experimentation with AI has not just worked well but exceeded our expectations, breathing new life into how we portray the nourishment of Bajaj Almond Drops for hair and skin. The results are astounding – as if we’ve unlocked a new language of creativity. We couldn’t be more thrilled with the output and the innovative pathway it has paved for us.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
