MAM
Bajaj Allianz salutes COVID-19 warriors with a compelling video
MUMBAI: The current global COVID-19 pandemic has affected each individual at multiple levels and in various ways across the world. People are seen battling it in hospitals, through self-isolation and in quarantine. But there is an army of people working selflessly to keep them safe – the doctors, nurses, policemen, medical workers and government professionals. These heroes are risking their lives and labouring at the forefront to help control the situation.
With an aim to salute these heroes, Bajaj Allianz General Insurance Company and WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, have released a new video, #CareWillOvercome. The video aims to bring in ‘hope’ and ‘care’ in the world amidst the COVID-19 outbreak. This riveting short video showcases stirring images of people from around the world. It includes doctors, medical workers and citizens who are bravely doing their bit to help to leave no stone unturned in fighting this global crisis.
The music that accompanies the video is a rendition of the renowned song ‘We Shall Overcome’ popularly known as ‘Hum Honge Kamyaab' in India. The lyrics of the song are in different languages from across the world. It expresses the borderless unity and togetherness we are all witnessing during this pandemic. Listening to the same positive message sung out in different languages like Mandarin, Spanish, Italian, Farsi, German, Hindi and English is indeed motivating. The music too is an amalgamation of cultures. For example, the strings are from Russia, percussion from Nigeria and the vocals are from Italy, Germany, China, America, Spain and India.
Link – https://www.youtube.com/watch?v=uaksYGn7OIw
Bajaj Allianz General Insurance Company MD and CEO Tapan Singhel said, “Care has always been at the core of Bajaj Allianz General Insurance Company. And with the current situation, it has become more important than ever to be caring. Through this video, we wanted to send out a global message of solidarity and positivity, giving a ray of hope to each one of us. It is only through care – for ourselves, for our loved ones and for the people who are at the frontlines – that we can come out of this stronger and rise. Hence, the message of caring enough to be brave, informed and responsible.”
Commenting on the same, WATConsult CEO Heeru Dingra added, “In such a grim situation like this a word of ‘HOPE’ and ‘CARE’ means a lot. While this pandemic has gripped all of us, it has also brought in a severe effect on one’s mind and soul. We should not forget the fact that there is a huge lot outside battling for us, risking their lives as well as emotions just for ‘us’. This video is an ode of salute to them and has been conceptualized keeping in mind the importance of bringing in a positive feeling that we are ‘in it together’ and ‘we will overcome this together’.”
Doing its part in the wake of social distancing, the brand intends to create the longest virtual human chain on its Instagram profile as amplification for the campaign.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
