Brands
Bagzone Lifestyles partners with Warner Bros Discovery Global Consumer Products
Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company of Lavie Sport, is set to revolutionise the fashion accessories landscape through a remarkable collaboration with entertainment powerhouse Warner Bros Discovery Global Consumer Products. The innovative collaboration debuts with an official collection dedicated to Lavie Sport, featuring bags inspired by iconic DC superheroes like Superman, Batman, and Wonder Woman. Recognising the timeless appeal of these globally recognisable superheroes and themes, Bagzone seamlessly integrates them into its product aesthetics and prioritizes quality to exceed customer expectations.
The collaboration between Bagzone and Warner Bros Discovery Global Consumer Products spans diverse age groups, making them the perfect fit for this venture. The debut result is a carefully curated collection of 8 SKUs, showcasing beloved DC Super Heroes like Superman, Batman, and Wonder Woman. These iconic superheroes seamlessly integrate into Bagzone’s line of high-quality products, offering a unique fusion of fashion and entertainment.
Collection details:
Collection name: Lavie Sport officially collaborates with Warner Bros. Discovery Global Consumer Products for a collection inspired by Superman, Batman, and Wonder Woman.
Product categories: The initial launch highlights three distinct ranges of backpacks for Lavie Sport, featuring iconic DC Super Heroes Superman, Batman, and Wonder Woman.
Pricing: The price of the collection will range between INR 1500 to INR 1700.
Availability: The products will be available for purchase both online and offline, providing consumers with convenient access.
Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala, expressed his enthusiasm about the collaboration, stating, “We are thrilled to integrate iconic DC Super Heroes into our products, creating a blend of style, quality, and entertainment that has never been seen before. Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations. This distinctive blend of fashion accessories and iconic entertainment exemplifies Bagzone’s commitment to delivering innovative and boundary-pushing products. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery’s iconic characters”.
This collaboration between Bagzone Lifestyles and Warner Bros Discovery Global Consumer Products promises to redefine the fashion accessories industry in the Indian market, where iconic characters seamlessly merge with high-quality fashion, setting a new benchmark for style and entertainment.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
