MAM
Bachpan Play School launches their digital Ad campaign ‘Bachpan Wali Diwali’
Mumbai: Bachpan Play School, a leading name in early childhood education, is thrilled to announce its latest digital ad campaign ‘Bachpan Wali Diwali’ on online platforms like Meta, YouTube and OTT platforms such as MX Player, Jio Cinema and Zee 5, as a tribute to shed light on the path to empowerment and celebrate women in the business. This campaign focuses on all the mothers and wives who play an important role in the early education of their children.
Bachpan Play School believes in spreading happiness and fostering a positive outlook in any celebration. ‘Bachpan Wali Diwali’ honors franchises that particularly encourage women who are making a substantial contribution to the growth of their network. This campaign encompasses the values of thoughtfulness and the art of giving. For women who believe in gifting books rather than sweets and chocolates to children this festive season, Bachpan Play School highly appreciates and acknowledges them.
Commenting on the same belief, Bachpan Play Schools and AHPS CEO & founder Ajay Gupta said, “May your loved ones’ story of fresh beginnings during Diwali also be one of renewal. Give them a Bachpan Preschool Franchise now, and let’s celebrate their amazing potential to use franchise business to realize huge ambitions.” He also added, “Our goal at Bachpan Play School is to provide early childhood education in a caring and encouraging atmosphere. We encourage you to join us in uplifting the cause of education and empowerment, as we have a track record of success in the preschool sector.”
This Diwali, join hands with Bachpan Play School to empower women and encourage women entrepreneurs. Illuminate the lives of youngsters, by adding to the franchise which comes with an ample number of benefits, like nationwide recognition while remaining in the city, which saves time and expenditure along with high-quality staff, and more. Give the young brains the gift of knowledge, and together pave the way for a prosperous future.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
