MAM
Bacardi India elevates Sameeksha Uniyal to regional brand head for AMEA
Mumbai: Bacardi India Pvt Ltd, the privately held spirits company, has announced the elevation of Sameeksha Uniyal to regional head of brand for AMEA (Asia, Middle East & Africa) this April, in a bid to amplify business growth in the region.
Shaping the success of Bacardi India’s rum portfolio since 2016, Sameeksha previously served as the Brand Lead for BACARDÍ in India and led growth for the associated brands in the country. During her seven-year tenure at the company, she has spearheaded a variety of major marketing initiatives; most recently directing the rollout of BACARDÍ’s It’s A Mood campaign in India. In her new role, she will manage marketing and business operations for BACARDÍ’s rum brands across the greater AMEA region.
Speaking about her new role, Sameeksha said, “In my professional journey, my time at Bacardi has been driven by passion and the ambition to break new ground; I am beyond delighted to be collaboratively building the Bacardi brand portfolio across the AMEA region. It is a new beginning to a very exciting journey, and I look forward to leveraging my experience to work with our exceptional teams and drive greater consumer affection and passion for our brands across diverse cultures and markets.”
Taking up the baton from Sameeksha, Ashish Jha will now lead the BACARDÍ rum portfolio in India, moving up from his previous position as Senior Brand Manager for BACARDÍ rums & BREEZER.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
