MAM
Bacardi India elevates Sameeksha Uniyal to regional brand head for AMEA
Mumbai: Bacardi India Pvt Ltd, the privately held spirits company, has announced the elevation of Sameeksha Uniyal to regional head of brand for AMEA (Asia, Middle East & Africa) this April, in a bid to amplify business growth in the region.
Shaping the success of Bacardi India’s rum portfolio since 2016, Sameeksha previously served as the Brand Lead for BACARDÍ in India and led growth for the associated brands in the country. During her seven-year tenure at the company, she has spearheaded a variety of major marketing initiatives; most recently directing the rollout of BACARDÍ’s It’s A Mood campaign in India. In her new role, she will manage marketing and business operations for BACARDÍ’s rum brands across the greater AMEA region.
Speaking about her new role, Sameeksha said, “In my professional journey, my time at Bacardi has been driven by passion and the ambition to break new ground; I am beyond delighted to be collaboratively building the Bacardi brand portfolio across the AMEA region. It is a new beginning to a very exciting journey, and I look forward to leveraging my experience to work with our exceptional teams and drive greater consumer affection and passion for our brands across diverse cultures and markets.”
Taking up the baton from Sameeksha, Ashish Jha will now lead the BACARDÍ rum portfolio in India, moving up from his previous position as Senior Brand Manager for BACARDÍ rums & BREEZER.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
