MAM
Bacardi India appoints Monojit Mukherjee as the director of external affairs
Mumbai: Bacardi India Pvt Ltd, the privately held spirits company has appointed Monojit Mukherjee as director of external affairs for India and Neighbouring Countries. With an illustrious career spanning 25 years, Monojit brings a wealth of experience in navigating regulatory landscapes and fostering strategic partnerships across central and state governments and industry bodies.
In his latest role at Bacardi, Monojit will spearhead Bacardi’s external affairs strategy, leading engagement with local and state governments and central government to create responsible, consumer-centric, government initiatives, while ensuring full compliance and a commitment to always doing the right thing. Monojit is a highly networked leader, with a strong compliance understanding of the regulatory regime at both central and state levels, as well as working with alcohol associations such as ISWAI, SWA, DISCUS, Spirits Europe and more.
His journey at Bacardi follows his impactful tenure as chief corporate affairs officer at United Breweries Ltd (Heineken India), where he drove business continuity and regulatory challenges, enabled price increases across several states and responsible consumption initiatives. He also spearheaded ease-of-doing-business initiatives in coordination with several key central government ministries, the Department for Promotion of Industry & Internal Trade (DPIIT) Invest India & Confederation of Indian Industry (CII). Before this, Monojit Mukherjee served as the General Manager – External Affairs at Pernod Ricard India, where he played a key role in driving the company’s growth while ensuring compliance with regulatory standards. Previously, he held strategic roles at JSW Steel Ltd and GMR Group, contributing to major infrastructure projects like Delhi and Hyderabad International Airports in the country.
Joining India’s leadership team from the company’s Gurgaon office, Monojit will report directly to Bacardi India & Neighboring Countries managing director Vinay Golikeri who said, “We are pleased to welcome Monojit Mukherjee to the Bacardi leadership team. His extensive experience and understanding of the regulatory landscape will be invaluable to us as we navigate the evolving market dynamics of India and neighbouring countries. We look forward to his leadership in driving our external affairs strategy and fostering a regulatory environment that is beneficial for our consumers, our industry, and our business.”
Speaking about his new role, Monojit Mukherjee said, “I am thrilled to join Bacardi’s accomplished leadership team as we embark on a journey of historic growth. I look forward to collaborating with our talented team and industry stakeholders to drive impactful initiatives that guide us towards continued success in the spirits industry.”
Monojit’s appointment marks a pivotal move, providing a voice for Bacardi India within key industry, government, and regulatory decision-making bodies.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
