MAM
Bacardi India appoints Monojit Mukherjee as the director of external affairs
Mumbai: Bacardi India Pvt Ltd, the privately held spirits company has appointed Monojit Mukherjee as director of external affairs for India and Neighbouring Countries. With an illustrious career spanning 25 years, Monojit brings a wealth of experience in navigating regulatory landscapes and fostering strategic partnerships across central and state governments and industry bodies.
In his latest role at Bacardi, Monojit will spearhead Bacardi’s external affairs strategy, leading engagement with local and state governments and central government to create responsible, consumer-centric, government initiatives, while ensuring full compliance and a commitment to always doing the right thing. Monojit is a highly networked leader, with a strong compliance understanding of the regulatory regime at both central and state levels, as well as working with alcohol associations such as ISWAI, SWA, DISCUS, Spirits Europe and more.
His journey at Bacardi follows his impactful tenure as chief corporate affairs officer at United Breweries Ltd (Heineken India), where he drove business continuity and regulatory challenges, enabled price increases across several states and responsible consumption initiatives. He also spearheaded ease-of-doing-business initiatives in coordination with several key central government ministries, the Department for Promotion of Industry & Internal Trade (DPIIT) Invest India & Confederation of Indian Industry (CII). Before this, Monojit Mukherjee served as the General Manager – External Affairs at Pernod Ricard India, where he played a key role in driving the company’s growth while ensuring compliance with regulatory standards. Previously, he held strategic roles at JSW Steel Ltd and GMR Group, contributing to major infrastructure projects like Delhi and Hyderabad International Airports in the country.
Joining India’s leadership team from the company’s Gurgaon office, Monojit will report directly to Bacardi India & Neighboring Countries managing director Vinay Golikeri who said, “We are pleased to welcome Monojit Mukherjee to the Bacardi leadership team. His extensive experience and understanding of the regulatory landscape will be invaluable to us as we navigate the evolving market dynamics of India and neighbouring countries. We look forward to his leadership in driving our external affairs strategy and fostering a regulatory environment that is beneficial for our consumers, our industry, and our business.”
Speaking about his new role, Monojit Mukherjee said, “I am thrilled to join Bacardi’s accomplished leadership team as we embark on a journey of historic growth. I look forward to collaborating with our talented team and industry stakeholders to drive impactful initiatives that guide us towards continued success in the spirits industry.”
Monojit’s appointment marks a pivotal move, providing a voice for Bacardi India within key industry, government, and regulatory decision-making bodies.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
