MAM
Baazee to auction ‘Devdas’ props, costumes
MUMBAI: This is an initiative that gives the Bollywood buff a chance to own items used in the fluffy weepfest Devdas. The baazee.com auction is offering several items from the film.
The movie airs on MAX on 27 April at 8 pm. In the film Shah Rukh Khan destroys glass. Fans can buy the only glass that survived the drunken onslaught. It could go for Rs 20-25,000 due to its long life. Madhuri Dixit’s maar dala costume that weighs 10 kg may fetch up to Rs five lakhs
50 props from the film are expected to be put up for sale. They include the chair on which Devdas sat, his suspenders, ties to the pooja thalis, paintings and ghungroos.
Baazee claims to be the largest and have complete exclusive for auctioning Bollywood merchandie online. The site has established alliances with production houses such as Rajshri’s, Venus Records & Tapes, Tips, T-Series, Universal, Boney Kapoor.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
