MAM
B4U Music targets youth through Cafe Coffee Day tie-up
MUMBAI: Catch them while they’re young and at the place they are most likely to be found – is the latest mantra on which B4U Music is cashing in.
Amidst tough competition from other music channels, the channel is all geared up to ensure that it garners maximum viewership. The latest venture is the tie-up with Café Coffee Day, a café chain which has 60 outlets across the country. The number of the outlets is expected to rise to 130 next year, according to an official release.
As part of the tie-up, which is for a period of one year, the café outlets will play B4U Music on strategically placed television sets and hold contests, promos and events organised by the channel. They will also provide the channel with strategic branding space. In turn the channel has offered between 10 and 12 commercial spots during primetime.
“We were looking for an association with a retail outlet at the ground level. We opted for Café Coffee Day because it has a youthful and vibrant ambience which is akin to the channel. The tie up aims to provide leverage to both entities,” says B4U Television Network, chief marketing officer Rajnish Lall.
“A café chain is a good promotional ground as it gets an average of 500 footfalls per day. Even if an individual spends an average of 20 minutes, it serves the purpose,” Lall adds.
The channel is also holding talks with some lifestyle brand stores and apparel stores for similar tie-ups, informs Lall.
On the programming front, the channel has spruced up its programmes to meet the demands of its niche audience-the urban youth. “As a channel we have associated ourselves with on air and ground musical events, which will keep the channel abuzz,” states Lall.
B4U Music’s latest initiative of collaborative marketing is definitely aimed at increasing its audience share amongst the younger audiences!
MAM
Tata Communications CEO A S Lakshminarayanan retires
Seasoned leader hands over reins after guiding the company through key growth years.
MUMBAI: Tata Communications is turning a new page and this time, the chapter is being written by a fresh voice from the same trusted book. The company has announced the retirement of its managing director and chief executive officer, A S Lakshminarayanan, effective at the close of business on 13 April 2026. Lakshminarayanan’s departure marks the end of a significant chapter in the company’s leadership journey.
The board expressed appreciation for his contributions during his tenure, acknowledging the role he played in shaping the organisation. In January 2026, the board had already appointed Ganesh Lakshminarayanan as managing director and CEO (Designate), ensuring a smooth leadership transition.
Ganesh Lakshminarayanan brings over three decades of experience across domestic and global enterprises. He currently serves as Managing Director and Group Vice President at ServiceNow India, where he has focused on driving enterprise adoption of AI-led digital transformation and strengthening go-to-market capabilities. Prior to this, he led Bharti Airtel’s enterprise business as CEO of Airtel Business and earlier headed its Enterprise division. His career also includes roles as Chief Operating Officer at Capillary Technologies, along with advisory positions at Ernst & Young and Sequoia Capital.
The transition reflects Tata Communications’ focus on continuity while bringing in fresh perspectives to navigate the rapidly evolving digital infrastructure landscape.
In the fast-moving world of global communications, leadership changes are like well-timed signal switches necessary to keep the network strong and the journey smooth. As A S Lakshminarayanan steps down, Ganesh Lakshminarayanan steps up, ready to carry forward the legacy while steering the company into its next phase of growth.
