Brands
Aziro appoints Jitender Hooda senior vice president for sales, digital solutions
Company taps industry veteran to scale digital solutions and deepen enterprise transformation play
CHENNAI: Aziro is doubling down on its AI ambitions, bringing in Jitender Hooda as senior vice president, sales, digital solutions, as it sharpens its pitch in the fast-heating market for enterprise transformation.
The appointment comes as enterprises rapidly scale investments in AI, cloud and next-generation digital capabilities, prompting Aziro to strengthen its leadership bench and expand its footprint in high-value transformation programmes across global markets.
Hooda arrives with deep experience in driving business growth, leading digital transformation initiatives and building AI-powered solutions. Over his career, he has held leadership roles at Hexaware Technologies, L&T Technology Services, ITC Infotech, Geometric and Tata Technologies, where he led large-scale deals, scaled strategic portfolios and built long-term consulting partnerships across North America, Europe and Asia.
Before joining Aziro, Hooda founded and served as founder and chief executive of EmachineLabs, an AI-powered enterprise platform, reinforcing his belief that enterprise transformation will increasingly hinge on a blend of consulting expertise and platform-led acceleration.
“Jitender brings a rare combination of strategic vision, market insight, and deep technology fluency. His ability to operate at the intersection of business growth and modern engineering aligns perfectly with Aziro’s next chapter. As enterprises accelerate their digital and AI journeys, Jitender’s leadership will play a pivotal role in strengthening our client relationships and scaling our digital business across strategic industries and geographies. We are delighted to welcome him to the leadership team,” said Sanjay Sehgal, founder and chief executive, Aziro.
“Aziro represents the kind of forward-thinking, high-impact organisation that enterprises need today, one that blends transformation expertise with AI-powered acceleration. I’m thrilled to join the team at such a pivotal moment and to help shape solutions that bring real, measurable value to clients. With the pace of technology change faster than ever, the opportunity to build future-ready digital systems is massive, and Aziro is uniquely positioned to lead that evolution,” said Jitender Hooda, senior vice president, sales, digital solutions.
In his new role, Hooda will focus on accelerating digital business growth, elevating Aziro’s positioning in high-value enterprise conversations and enabling clients to adopt next-generation AI and digital engineering capabilities.
Aziro, an AI-native product engineering firm, is betting on innovation-led transformation to help enterprises modernise platforms, automate intelligently and unlock new revenue streams in an AI-first world.
In a market where every firm is chasing the AI promise, Aziro is signalling its intent: scale fast, sell smart and turn transformation into tangible value.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
