MAM
Axis My India appoints Vishal Kamath as business head for partnerships & consumer insights
Mumbai: India’s consumer data intelligence company Axis My India announced the appointment of Vishal Kamath as the business head for partnerships & consumer insights. Kamath brings over 18 years of extensive experience in the media industry making him a seasoned business leader.
In his current role Vishal Kamath will be instrumental in leading the business and delivering invaluable insights to clients across diverse categories. With a dedicated focus on empowering clients through data-driven decisions using Axis My India’s extensive data coverage across India, Kamath will oversee growth strategy, new product development, and PNL management for both Government and Corporate clients. Concurrently he will be actively engaged in cultivating strategic B2B partnerships for ‘a’ the organization’s super app designed as a People Empowerment Platform (PEP). Kamath’s overarching mission is to establish Axis My India as the unparalleled source of trusted and authentic consumer data intelligence contributing daily to the positive transformation of a billion lives.
Axis My India, super app ‘a,’ leverages Google technology to bring about a significant change in people’s awareness, accessibility, and utilization of various services benefitting up to Rs 250 million Indian households. The platform, utilizing Google Cloud’s generative AI (GenAI) technology aims to provide relevant information about government schemes and desired communication to citizens based on their needs. The app set to launch in early 2024 on both Android and iOS devices, aligns with Axis My India’s Mission Himalaya – Unchi Udaan roadmap initiative representing a transformative step towards a future where data-driven decisions positively impact lives.
Before Axis My India Kamath spent 12 years at Nielsen ascending from manager to executive director & head – audience measurement. There he oversaw various solutions, including digital ad ratings, digital content ratings, mobile analytics, cross-media reach measurement, and digital ad effectiveness.Before joining Nielsen Kamath contributed significantly to Info Edge India online classifieds company where he worked for six years. Kamath holds a Master’s in Management Studies (Marketing) from the University of Mumbai.
Sharing his thoughts on the appointment, Axis My India chairman and managing director Pradeep Gupta said, “We are excited to welcome Vishal Kamath to Axis My India. With his wealth of experience and strategic insights, we are confident that he will play a key role in driving our business forward. His expertise in partnerships and consumer insights aligns perfectly with our vision, and we look forward to achieving new milestones under his leadership”
Commenting on the appointment, business head for partnerships & consumer insights Vishal Kamath stated, “Deeply immersed in the nuances of the consumer insights market, my vision for Axis My India is rooted in authenticity and trust. I see our role as more than just data providers—we’re on a mission to positively impact a billion lives. This journey involves forging meaningful B2B partnerships, especially through ‘a’ our super app—a genuine People Empowerment Platform (PEP). Together, we’re not just collecting data; we’re shaping a future where insights make a difference”
A Harvard Business School case study, Axis My India has a robust physical presence across India, engaging over 250 million households immediately. The company, rooted in its belief of fuelling data-driven decision-making, annually publishes a Consumer Trust Index covering 45 consumer and product categories and surveying 1 million respondents.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
