MAM
Axis Bank appoints Malavika R Harita as additional independent director
MUMBAI: Axis Bank has appointed Malavika R Harita as an additional independent director for a four-year term, according to a regulatory filing with the BSE. The appointment, cleared by the board on December 18, will run until December 17, 2029.
Harita brings over four decades of experience in marketing, communications and entrepreneurship. She founded and led Saatchi & Saatchi Focus in India as CEO for 25 years, overseeing a broad portfolio spanning B2B, B2C, employee engagement and healthcare brands. In 2018, she set up Brand Circle, a marketing and strategy consultancy.
She is a resident mentor at NSRCEL, IIM Bangalore, and actively mentors start-ups across profit and non-profit sectors. Harita also serves as chairperson of the Atal Innovation Mission at IIM Visakhapatnam, sits on the boards of governors of IIM Bangalore and IIM Visakhapatnam, and is on the governing council of Mount Carmel College. She is an independent director at Symphony.
An alumna of IIM Bangalore, Harita holds a bachelor’s degree in physics, chemistry and mathematics from Bangalore University, along with postgraduate qualifications from Columbia Business School and MIT Sloan School of Management.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
