MAM
Axis Bank announces the winners of SPLASH
Mumbai: Axis Bank, one of the largest private sector banks in India, announced six national winners of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. All six finalists will be felicitated with scholarships of Rs. 1 lakh each, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle, American Tourister and BoAt and the runners-up will be awarded Rs 50 thousand each.
Winners under the age group of seven-ten years:
1. Art: Shivash Soni from GDGPS, New Delhi
2. Craft: Yashvi Premkumar from Senthil Public School, Salem, Tamil Nadu
3. Literature: Krithika Reddy from City International School Aundh, Pune, Maharashtra
Winners under the age group of 11 – 14 years:
1. Art: P. Akshitha from The Presidential School, Visakhapatnam, Andhra Pradesh
2. Craft: Devayudh Das from Delhi Public School, North 24 Parganas, West Bengal
3. Literature: Stuti Jain from D.A.V. Public School, Ludhiana, Punjab
Marking a new milestone, the competition witnessed entries from over 6.8 lakh participants from all over the nation, which has increased by 36 per cent year on year. Through this initiative, the Bank has generated a cumulative reach of over 50 million by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.
Speaking on the initiative, Axis Bank CMO Anoop Manohar said, “We would like to thank all the participants and congratulate the winners for their remarkable contribution in making this competition a huge success. We firmly believe that young minds hold the power to create, mould and change the world for a better tomorrow and we, at Axis Bank want to be part of this journey, in building a better community for our next generation. Through Splash, we endeavour to encourage young minds to express their ideas, thoughts, and views through creative medium such as arts, craft and literature and will continue to do so.”
With an aim to instill the thought of kindness and foster a sense of goodwill amongst the new generation, Axis Bank reached out to over 1,900 plus schools and activated its 5000 plus branches. These participants were adjudged by jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Disha Katharani, co-founder of Imagimake; Savio Mascarenhas, group art director at Amar Chitra Katha; and Rajiv Chilaka, CEO of Green Gold Animation.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
