MAM
Award Nominees for 2nd Edition of IAA Leadership Awards Announced
MUMBAI: The International Advertising Association’s (IAA) India chapter today revealed nominations for the first 12 categories of the much-awaited second edition of the IAA Leadership Awards. Taking into account the outstanding marketing and related initiatives that have been undertaken in the year gone by, the nominees have been shortlisted from the fields of Marketing of various products and services categories.
The IAA Leadership Awards is a unique initiative which celebrates leaders in the fields of Marketing, Advertising and Media. The 2nd edition of the IAA Awards will witness honoring 21 individuals in as many categories who will be handpicked through a 2-stage selection process.
The following are the list of nominees revealed today who will compete to win the 2nd Edition of the IAA Leadership Awards:
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Speaking on the nominees, Srinivasan Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman, R K SWAMY BBDO said, “Following the success of the first edition of the IAA Leadership Awards, we continue to honour and recognize the contributions of individuals across various verticals who have made a positive difference for the brands they represent. The nominees can be happy with the fact that they are the chosen few from the field of Marketing, shortlisted via a scientific thought process and detailed research. By celebrating their achievements, we hope to motivate them to raise the bar year-on-year.”
The annual Awards this year is scheduled to take place on 1st March 2014 at Grand Hyatt Mumbai. Honourable Union Minister of State for Information and Broadcasting, Sri Manish Tewari will grace the occasion as the Chief Guest. The who’s who of the marketing, advertising and media industry are expected to be present at the awards night.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
