MAM
AVOW joins forces with former GameBake team, forming KYLN
Mumbai: AVOW, the award-winning, global app growth company specializing in mobile OEM advertising, announced today the setup of a new company with the previous GameBake founders, forming KYLN, a premium multi-channel distribution platform for game & app developers. This strategic collaboration between AVOW and KYLN (formerly GameBake) aims at redefining mobile marketing strategies and advocating for the inclusion of mobile OEMs to enhance marketing efficacy.
This integration seamlessly complements AVOW’s existing offering of premium mobile OEM advertising inventory from industry giants such as Xiaomi, OPPO, Huawei, Samsung, Transsion, and Vivo.
AVOW and KYLN are committed to unlocking new user bases beyond the traditional Apple App Store and Google Play Store, focusing on “Alternative App Stores” and other platforms to capture the attention of billions of potential users worldwide. Notably, Android OEMs and Alternative App Stores comprise over 80 per cent of global mobile phones, offering app developers substantial opportunities. This is particularly critical in mobile gaming, the largest app vertical, with global app install advertising spend projected to reach $94.9 billion by 2025, according to AppsFlyer.
AVOW co-founder and CRO Ashwin Shekhar comments, “We’re excited to collaborate on KYLN and extend a warm welcome to an exceptionally dynamic team and their inventive solutions within AVOW. Together, we’re proud to offer a comprehensive solution unlike any other worldwide, seamlessly delivering both app distribution and user acquisition services. This distinctive blend positions us uniquely within the mobile industry landscape.”
Key Features of the KYLN Platform:
1 Integration free: Ensures a lightweight app experience by negating the need for SDK integrations.
2 Private Source Code: Maintains the confidentiality of source code, differentiating KYLN from other platforms.
3 Transparency and Choice: Affords partners complete control over their game deployment strategies and ensures visibility of their brand across multiple stores. All operational data is shared with partners through a comprehensive dashboard.
KYLN CEO Michael Hudson said, “I truly believe that by combining the expertise of mobile OEM advertising specialists from AVOW with our technology, we can take KYLN to new heights – massively simplifying the access to alternative app stores for game & app developers across geographies.”
The formation of KYLN is another milestone in AVOW’s mission to drive industry innovation, making mobile OEM advertising accessible for brands and apps while remaining performance-oriented. This follows the previous launch of AVOW’s proprietary technology, AVOW Intelligence – a tool developed to revolutionize mobile OEM advertising by offering a smart and holistic view of media inventory across premium mobile OEMs.
AVOW collaborates with a diverse array of app developers and brands spanning various industries such as Tripledot, Exness, Amazon Prime Video, LOTTO24, AirAsia, Didi Group, Unico Studio, KUMU, OctaFX, JOOM, Kredivo, Navi, Zephyr Mobile.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
