MAM
Autocar and Mahindra & Mahindra’s #WomenWithDrive edition four breaks gender stereotypes
Mumbai: In line with the illustrious occasion of Women’s Day, Autocar India and Mahindra & Mahindra have partnered once again for #WomenWithDrive — a stellar community-building initiative focusing on empowering women auto enthusiasts through a curated driving experience.
This is the fourth edition of the event.
It will kickstart with a flagging off from The Grand Hyatt in Mumbai. A convoy of Mahindra cars driven by women from diverse professions will head to Adventure Square in Aamby Valley City on 9 March 2024. The event promises an exciting line-up of tailored events aimed to help women experience the joy of driving.
#WomenWithDrive serves as a continuation of Autocar India and Mahindra & Mahindra’s collaborative efforts to fight gender stereotypes in the automotive industry. The initiative prides itself on providing a platform for women from various walks of life to come together with like-minded individuals and hone their skills, building a community along the way. The event also focuses on providing a space for women in traditionally male-dominated driving scenarios, thereby helping change the pre-existing perceptions around endeavours such as off-roading, and boosting the participants’ confidence behind the wheel.
The event – which has seen a diverse line-up of participants including doctors, lawyers, and entrepreneurs in the past — has enjoyed immense success with each edition building upon the strengths of the previous one. With previous editions offering loads of excitement for the participants, and helping them showcase their skills through experiences like convoy driving, auto-crossing, off-roading, and more, the upcoming edition of #WomenWithDrive promises to deliver a day full of thrilling experiences behind the wheel, and then some.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
