Ad Campaigns
Aussie Sab Jaanta Hai: Star Sports launches second Ind vs Aus series TVC
MUMBAI: Barely after 48 hours of pulling off a major win — of global IPL media rights, Star India has taken up its upcoming project with full force. It is their efforts in the run-up to Paytm India versus Australia five-match ODI and three T20Is, starting from 17 September — Aussie Sab Jaanta Hai TVC.
Star Sports promises the upcoming India vs Australia ODI and T20 lineup to be the most-anticipated series of the season.
Star Sports’ in-house creative communications team has conceptualised the film, aptly setting the tone for a sensational cricketing season. It has been extensively promoting the series, which will define the next chapter in the contest between the two cricketing powerhouses.
The film is live on TV and Star Sports’ social handles.
With frequent tours and annual IPL stints, many Australian cricketers are now quite familiar with the Indian conditions, the film is set to “Aussie sab jaanta hai” jingle which brings alive the creative idea that the Australian cricket team is more at home in India. So, they know the ‘home turf’ as well as the Indian cricket team.The familiarity with Indian conditions, along with the quality and experience amongst the Australian team would mean a spectacular contest between two equally matched opponents.
The protagonist in the film is an Australian (Aussie) fan clad in the team jersey exhibiting his knowledge on all things quint essential Indian (history, cuisine and culture, etc.). Throughout the film, the Australian tourist surprises the locals across various walks of life, by displaying his know-how of all things Indian. The film culminates with Indian cricket legend Virender Sehwag making a surprise appearance and quipping, “The Aussie may know everything, but do they know enough to win on the field?”
The film is the second in a series of TVCs released by Star Sports for the series.The first film was cleverly crafted, depicting the two formidable opponents as a Kangaroo facing off a Tiger.
This year, Star Sports brings to cricket fans exciting action right from Diwali to Christmas, starting with the series.
Which other creative ideas Star India has up its sleeve before the series breaks.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
