MAM
Audi partners Academy 63rd Primetime Emmy Awards
MUMBAI: US luxury car manufacturer Audi will serve as the official automotive partner of the Academy of Television Arts & Sciences as well as of the 63rd Primetime Emmy Awards on 18 September in Los Angeles.
The show will air on Fox.
This multi-year partnership will take place across numerous platforms, expanding upon the brand‘s continuous support of the entertainment industry.
Audi will participate in select Television Academy events celebrating this year‘s Primetime Emmy Award nominees, including the Primetime Creative Arts Emmy Awards on 10 September, the red-carpet rollout for the Primetime Emmy telecast and Governors Ball preview on 14 September and the Performers‘ Nominee Reception on 16 September.
The Primetime Emmy Awards honour excellence in all aspects of national television programming – from such categories as writing, directing and performance, to costume design, cinematography, lighting and music. The winners are selected annually by 15,000 industry professionals who are voting members of the Television Academy.
Audi of America CMO Scott Keogh said, “Audi is honored to support the Academy of Television Arts and Sciences in recognizing exceptional talent in television. The brand has become a key player within the entertainment industry and has a longstanding history as a friend of the arts, making this partnership a perfect fit. What better way to celebrate some of the greatest talent in the television industry than with a car company that produces only the very best automobiles that truly epitomise the luxury and glamour of Hollywood.”
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
