MAM
Auburn Digital Solutions appoints Manish Kumar to bolster its Delhi team
Mumbai: Auburn Digital Solutions, a full-service omnichannel digital agency has announced the appointment of Manish Kumar as AVP – client consulting and strategic initiatives. He will be based in Delhi.
In this role, Kumar will focus on developing and strengthening the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the agency in a statement. “He will focus on digital PR and other strategic and innovative solutions, and the continued development of the company’s approach to an omnichannel digital strategy that cuts across programmatic, paid, social, search and e-commerce,” it added.
“We are delighted to welcome Manish into Auburn. His experience will be instrumental in further strengthening our senior leadership talent pool and is marketing acumen will add to our omnichannel digital strengths,” said Auburn Digital Solutions co-founder Ashish Tripathi
“We are expanding rapidly, and with digital remits becoming even more important in the marketing mix today, Manish is well poised to strengthen our service offerings as we leap into our new phase of growth,” added Auburn Digital Solutions co-founder Harsh Kedia.
Kumar has over two decades of experience in managing large-scale marketing, communications, PR and digital programs for clients like Cairn India, NIIT, ISWAI, and TUI. He joins Auburn Digital Solutions from Eventcombo, a USA-based virtual event and digital technology platform which provides virtual event solutions.
His previous assignments include BG India, Bharti Group and Reliance Energy among others. He has the cross-category experience, and exposure to diverse domains like food and beverages, alcobev, power, IT, education, oil and gas, training and several others.
“I am elated to be part of a team which is at the forefront of the digital confluence of brands, creativity and innovation,” said Manish Kumar. “I look forward to working with brands to explore and co-create the best marketing and brand outcomes.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
