MAM
Atishi Pradhan is Mogae Media chief strategist
MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior vice president and executive planning director.
Pradhan brings in over 24 years of experience. She has also worked with JWT for around 20 years in account planning.
Mogae Group executive director Tanya Goyal said, “These are exciting times for us at Mogae as we build a bright and resourceful team with some of the finest talent in the business. Atishi is a well known name in strategy circles. She has worked on brands, both big and small. Sandeep (Goyal) and she worked together on Horlicks many moons ago and to date Sandeep admires Atishi‘s insights and consumer understanding will bring conventional marketing wisdom to a business that has few precedents.”
Pradhan added, “Mobile devices are a natural fit for personalisation and hence direct hits: phones are emotionally more ‘personal‘ than PCs. They are something you carry with you, something that connects you to your social circle, and unlike PCs, something that you rarely if ever share.”
Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.
Recently, Mogae Media has announced other senior level hires too. Pavan Chandra joined Mogae from VivaKi Nerve Centre India as chief intelligence officer while Tushar Dhingra (former Big Cinemas COO) joined the Mogae team as chief delights officer.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
