Brands
Ather Energy rejoins Kerala Blasters FC as official partner for ISL
Mumbai: As the country gears up for the seventh season of the Indian Super League (ISL), homegrown electric scooter manufacturer Ather Energy has joined Kerala Blaster Football Club (KBFC) as the official partner of the team. This is the second consecutive year for the brand to be a part of the football team as its sponsor.
“The ISL is one of India’s largest sporting leagues and football is deeply ingrained in Keralites’ hearts. Kerala has shown tremendous consumer demand and is an important market for us,” said Ather Energy VP – charging infrastructure and marketing Nilay Chandra. “The new-age consumer is beginning to encourage domestic football matches and we are pleased to be a part of the growth of a sport in the country. Ather 450X has seen a resounding response across the country and will continue to drive the transition to electric with associations like this.“
KBFC is gunning for victory in this season of the Indian Super League, which will kick off in November 2021, while Ather Energy is set to make a pan-India presence.
“We are delighted to step into the second year of partnership with a dynamic brand like Ather,” said KBFC director Nikhil Bhardwaj. “They have been at the forefront of India’s EV transformation and we look forward to further contributing to this transformation and driving awareness about sustainable consumption. Together, I am sure we will continue to build an association that helps us both set a benchmark in our respective fields.”
Ather Energy began operations in Kerala earlier this year and now has two experience centres in the state. The company has also installed 16 fast-charging points – Ather Grid – across Kochi and Kozhikode, speeding up the EV infrastructure. By the end of the year, Ather Energy plans to expand its presence in Kerala to more cities.This association will increase brand awareness in Kerala as well as among football followers across the country, said the company in a statement.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
