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ATF 2019 to present its largest market to-date
MUMBAI: In its 20th edition, the Asia TV Forum & Market (ATF) announces its biggest market yet with a five percent growth in market size, compared to 2018.
The expansion includes the presence of new brands such as Baidu Haokan, Google Play, GoPlay, Hoichoi, and Jio (see Annex for fuller list). 20% of buying professionals are new to ATF this year, and 40% more buyers have indicated interest to acquire digital rights.
With attendees from 55 countries and regions, the diversity of content and partnership possibilities represented reflects Asia’s rising place in the media and entertainment space, as the industry faces exciting times with several high-profile launches of OTT video platforms and mergers & acquisitions.
With speaking heavyweights revealing visions for the future, the ATF Leaders’ Summit 2019 will address how Asia aligns with the global strategies of new market powers. Industry luminaries delivering keynotes include Giorgio Stock, President of WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC, Gong Yu, Founder and CEO of iQIYI and Shibasish Sarkar, Group CEO of Reliance Entertainment.
Glamour also descends on ATF 2019 as celebrities from Thailand, Turkey, the UK, Hong Kong, Singapore and Taiwan, will be present in various capacities. Magician Dynamo, of the eponymous programme “Dynamo: Magician Impossible”, will entertain the ATF crowd at the official Opening Party with an exclusive performance ahead of his new programme “Project 7”. Thai superstar James Jirayu will also make an appearance to launch a new film.
“The 20th edition of ATF takes place during exciting times of a paradigm shift. With so much changes happening ahead, we expect the market to be dynamic this year, and discussions at conferences to be intense and insightful,” noted Yeow Hui Leng, Group Project Director of Reed Exhibitions, the Producer of ATF.
ATF is taking place from 3 to 6 December 2019 and is part of the Singapore Media Festival (SMF). For more information, please visit www.asiatvforum.com.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
