MAM
ATF 2019 to present its largest market to-date
MUMBAI: In its 20th edition, the Asia TV Forum & Market (ATF) announces its biggest market yet with a five percent growth in market size, compared to 2018.
The expansion includes the presence of new brands such as Baidu Haokan, Google Play, GoPlay, Hoichoi, and Jio (see Annex for fuller list). 20% of buying professionals are new to ATF this year, and 40% more buyers have indicated interest to acquire digital rights.
With attendees from 55 countries and regions, the diversity of content and partnership possibilities represented reflects Asia’s rising place in the media and entertainment space, as the industry faces exciting times with several high-profile launches of OTT video platforms and mergers & acquisitions.
With speaking heavyweights revealing visions for the future, the ATF Leaders’ Summit 2019 will address how Asia aligns with the global strategies of new market powers. Industry luminaries delivering keynotes include Giorgio Stock, President of WarnerMedia Entertainment Networks, Distribution and Advertising Sales, EMEA and APAC, Gong Yu, Founder and CEO of iQIYI and Shibasish Sarkar, Group CEO of Reliance Entertainment.
Glamour also descends on ATF 2019 as celebrities from Thailand, Turkey, the UK, Hong Kong, Singapore and Taiwan, will be present in various capacities. Magician Dynamo, of the eponymous programme “Dynamo: Magician Impossible”, will entertain the ATF crowd at the official Opening Party with an exclusive performance ahead of his new programme “Project 7”. Thai superstar James Jirayu will also make an appearance to launch a new film.
“The 20th edition of ATF takes place during exciting times of a paradigm shift. With so much changes happening ahead, we expect the market to be dynamic this year, and discussions at conferences to be intense and insightful,” noted Yeow Hui Leng, Group Project Director of Reed Exhibitions, the Producer of ATF.
ATF is taking place from 3 to 6 December 2019 and is part of the Singapore Media Festival (SMF). For more information, please visit www.asiatvforum.com.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
